Fiorentina set Jovetic exit fee
The 22-year-old Montenegro international is one of Serie A's most highly-prized rising stars, with Chelsea also having been linked with an interest in the versatile forward.
La Viola have now set a fee which could trigger a deal, with sporting director Daniele Prade telling Sky Italia: "I spoke with the owners and they told me that the player is not on the market.
"But there is a gentlemen's agreement and if someone makes an offer for him close to 30million euros, without some players in exchange, we can sit and discuss.
"But we want to keep Jovetic."
Juve's director general Beppe Marrotta had previously confirmed that the reigning Serie A champions are interested in Jovetic, saying: "He's a player at Fiorentina that we like, whose profile corresponds to what we are looking for, for our objectives."
Juve are 2.20 to retain their title next season, with AC Milan 3.50 and Inter Milan 5.00.
Last term the Turin giants won Lo Scudetto with an unbeaten record, winning 23 and drawing 15 to finish four points clear of Milan and a massive 20 points ahead of third-placed Udinese.
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